SWAROVSKI
Swarovski was founded in 1895 by Daniel Swarovski I. It has since developed into an international entity with numerous subsidiaries and is currently in the process of reorganizing its North American activities, as well as preparing to increase its presence on the Internet. In addition, Swarovski is also adding their own retail stores throughout the United States and Canada. Approximately, 40 new stores should be in place by 2001. Swarovski has about 9200 employees, and it has remained a privately owned family business since its inception. I have heard some "rumors" that they are considering going "public", but that is all they are, just rumors.
Swarovski is renowned worldwide for manufacturing crystal "products of precision" in many different forms, sizes, and shapes, paying close attention to detail, in an effort to present the best in the cutting, clarity, and brilliance of their crystal products.
Swarovski attributes their success to the "tireless pursuit of perfection" in their production process.
They require us to design a kind of cup, should be highlight SWAROVSKI for its crystal, and show their elegant.
Meet the requirement of client, main material is crystal, break the traditional form, and show a new idea.
We believed that if we want to be the unique, we should innovate and keep some traditional things. So we use a new material to design. We choose Titanium as a new material, that is match with crystal.
The main problem is how to connect two material, therefore we ask someone who has relate experience. Last but not the least, we make some hole for the cover of the cup.We make some modify in the cup which is perform more elegant to SWAROVSKI.
